CVS BEAUTY

Beauty enthusiasts were using Instagram to find the latest trends and inspiration. But, they weren’t following CVS.

So, we gave @cvs_beauty a much-needed makeover and turned their feed into her new go-to beauty aisle.

As the primary writer on the team, I worked to make the CVS Beauty account sound relevant, relatable and totally in-the-know on the latest trends. Through partnerships with brands sold at CVS, we were able to create stunning, informative, and share-worthy content.

This new approach helped us grow the CVS Beauty following from 3K to over 30K in less than a year.

RESULTS:

96K+ in-feed engagements

11M+ total engagements

30,000+ new followers

9%+ lift in perception that CVS is up-to-date on beauty