GSQ by Glamsquad

Meet GSQ by Glamsquad

In October 2019, a new beauty brand, GSQ by Glamsquad, launched entirely on social and I was lucky enough to help shape their voice and tone from day one.

At a big company like Digitas, you don’t often get the chance to be the only writer on a team, but GSQ gave me that opportunity. It made me so proud to look at all of the captions, stories and “Shower Thoughts” knowing that I was the voice behind them. I poured a lot of myself into the work, helping them establish an authentic, inclusive, and follow-worthy Instagram persona.

Together with the GSQ team, I organized photo shoots, vetted influencers, and helped cast models that best represented our brand. Month after month, we curated a feed that had stunning good looks and a great personality. Our dedication to quality content caused GSQ to go from (literally) zero to over 15K followers.

In April 2021, they took their work in-house, but I like to think that I made a lasting impact on their brand. Go ahead and take a peek at the work! I hope you love it as much as I do.