Virtudent

A dentist that comes to your office to clean your teeth? That’s the business model of Virtudent, a healthcare startup local to Boston.

As a young creative at Digitas, I was selected to participate in the 4As competition for the Boston region. I was placed on a team with 7 other advertising professionals and we were tasked with reimagining the Virtudent brand and business model.

We put in so many hours (on top of our full-time jobs) to create work that we truly believed in. It was collaboration on a whole new level – we became the strategists, account directors, CDs, data analysts… all of it. I was lucky enough to be the only creative on the team and this meant I had the freedom to write by my own rules.

And guess what? We won! We beat out 4 other teams to take 1st place, and the best part is, Virtudent took our ideas and actually put them to use.

Here’s the work that helped us take the W: